BizTech School vs HighLevel

The platform isn’t the problem.

Implementation usually is.

HighLevel (direct purchase) gives you the tools.

BizTech School gives you the same tools — and structured guidance to implement them properly.

BizTech School vs HighLevel (Direct)

Which HighLevel Support Model Is Right for You?

If you're considering HighLevel (sometimes referred to as GoHighLevel) as the foundation of your tech stack — whether for marketing, sales funnels, CRM, automation or membership delivery — you’ll find two distinct paths: using HighLevel (purchased direct from HighLevel), or joining BizTech School as the platform and support ecosystem around it.

HighLevel is a powerful all-in-one platform designed to consolidate marketing, lead capture, automations, CRM, scheduling and more into a single dashboard.

But while HighLevel gives you the platform, BizTech School adds structured support, mentoring, implementation help, and human guidance — which is where the two options diverge significantly.

At a Glance: The Core Difference

HighLevel

Is the foundational platform — an all-in-one CRM and marketing system used by agencies, consultants, and small businesses to run funnels, automations, marketing campaigns and client delivery workflows.

BizTech School

A done-with-you ecosystem built around HighLevel — including full platform access, live build-along labs, strategy workshops, guest expert sessions, community support, mentoring and done-for-you implementation hours.

The tool is the same. The support model is completely different.

Feature & Support Comparison

HighLevel (Direct)
BizTech School
Built on HighLevel ✓Yes ✓Yes
Full HighLevel Features ✓Yes ✓Yes
Funnels & Pages ✓Yes ✓Yes
Automations ✓Yes ✓Yes
Memberships & Digital Products ✓Yes ✓Yes
Marketing Tools (Email/SMS) ✓Yes ✓Yes
Social Media Management ✓Yes ✓Yes
Membership Community ✓Official HighLevel Community ✓Active & build-focused
Weekly Live Calls ✕ ✓Yes (Live Build-Along Labs)
Monthly Strategy Workshops ✓Yes (General webinars) ✓Included
Monthly Guest Expert Workshops ✕ ✓Included
Quarterly 1:1 Mentoring ✕ ✓Included
Done-For-You Hours ✕ ✓2 hours/mth

Pricing Comparison

HighLevel offers subscription plans directly through the platform:

HighLevel (Direct) Pricing

  • Starter Plan – $97/month
    Includes core CRM, funnel builder, landing pages, emails, SMS marketing, appointment scheduling, pipeline and workflow automation.

  • Unlimited Plan – $297/month
    Includes unlimited sub-accounts, white-label desktop branding, API access and multi-client support.

  • SaaS Pro Plan – $497/month
    Full agency SaaS mode with white-label reseller capabilities.

HighLevel offers a free trial, but no free ongoing plan.

BizTech School Pricing

  • Go Free – £0/month
    Community access + monthly strategy workshops, no platform access

  • Mission – £49/month
    Full HighLevel access + weekly live labs + monthly strategy workshops + monthly guest expert + community

  • Velocity – £99/month
    Everything in Mission + 2 hours Done-For-You build per month + Quarterly 1:1 mentoring session

What Are You Actually Paying For?

HighLevel

  • Access to a powerful all-in-one marketing and CRM platform

  • Built-in tools that replace disparate apps

  • Software support and documentation

BizTech School

  • Full HighLevel access

  • Weekly live build-along labs

  • Monthly strategy workshops

  • Monthly guest expert sessions

  • Community troubleshooting and accountability

  • 2 hours of done-for-you build support per month

  • Quarterly 1:1 mentoring

This shifts the focus from DIY implementation to guided systemisation.

Where HighLevel Excels

HighLevel (purchased direct from HighLevel) may be a good choice if you:

  • Want software access without ongoing membership commitments

  • Are comfortable learning and building systems yourself

  • Prefer self-paced learning and exploration

  • Don’t need frequent live mentoring

  • Are focused on having the most flexible and powerful feature set

As the original platform provider, HighLevel gives you deep control over automation, CRM, funnels, appointments, AI tools and more — without being tied into a specific support ecosystem.

Where BizTech School Goes Further

BizTech School is ideal for people who want:

  • Live build-along labs every week

  • Strategic clarity, not just software access

  • Monthly workshops and guest expert sessions

  • Quarterly 1:1 mentoring to stay on track

  • Implementation hours included to reduce tech bottlenecks

  • Community with practical troubleshooting

  • Systems-first mindset, not just features

It turns the platform into a business support ecosystem, not just software access.

A Note on Support & Learning Models

Many people sign up for HighLevel Direct thinking the platform will support them through setup — but find themselves overwhelmed by the sheer depth of tools and configuration options.

HighLevel serves a wide range of users from freelancers to large agencies, and its strength is in its comprehensive feature set. But its support model prioritises software documentation, community forums, and occasional webinars over guided, personalised help.

BizTech School, by contrast, builds community learning, strategic labs, and mentoring into the membership experience. This is less about “what the buttons do” and more about “how do I join these tools into a system that runs a real business?”

A Note on Done-For-You

BizTech School Velocity includes 2 hours of done-for-you build each month, which can roll over if unused.

Hiring a freelancer for HighLevel build commonly ranges from £60–£100 per hour.

Two hours alone can represent meaningful value — before factoring in mentoring, labs, and community support.

This level of included build assistance is pretty unique with HighLevel-based solutions.

Learning Style Difference

HighLevel

Best suited for independent builders who enjoy self-pace learning and don’t require guided support.

BizTech School

Best suited for action-oriented operators who want mentorship, community accountability, and live help while building real systems.

If you’ve tried HighLevel (or other powerful platforms) and felt stuck at the “last mile” of implementation — that support model matters.

Which Is Best For You?

HighLevel May Suit You If:

  • You want granular control over every feature

  • You enjoy learning via documentation and community threads

  • You want a platform-only solution without ongoing mentoring

BizTech School May Suit You If:

  • You want live guided implementation

  • You want mentoring built into your journey

  • You want community troubleshooting support

  • You want done-for-you hours included

  • You want strategy + execution aligned

Final Thoughts

Both Funnel Sketchers and BizTech School use HighLevel as the foundation.

HighLevel Direct (purchased direct) is a powerful all-in-one platform that replaces multiple marketing and CRM tools in your stack. It’s flexible and comprehensive, and it’s particularly popular with agencies due to white-label and sub-account capabilities.

BizTech School on the other hand, builds a structured ecosystem around that same platform — adding live labs, strategy, mentoring and implementation support that many users struggle to find when going it alone.

The right choice depends on how you prefer to build: A DIY platform or a guided implementation ecosystem.

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