Custom GPT

Lead Magnet

Fit-check Tool

Check if a Custom GPT lead magnet makes sense for your audience.

It looks at your ideal client to identify challenges well-suited to a GPT lead magnet.

A Smarter Way to Generate Leads in 2026

A better first step than PDFs, quizzes, and free courses — not a replacement for real conversations

A Custom GPT Lead Magnet is a focused, interactive assistant designed to help a specific audience with one defined problem using the coach or consultant’s way of thinking.

It is not general ChatGPT.

It is intentionally:

Narrow in scope
Trained with specific instructions
Designed to deliver clarity, not comprehensive solutions

Its job is to provide a useful first step — not a full transformation.

What a Custom GPT Lead Magnet IS

✔️ A guided thinking space

✔️ A private, low-pressure entry point

✔️ A way to deliver value before a sales conversation

✔️ A trust-building tool

✔️ A qualifier for readiness, not a persuader

It helps someone:

✔️ Understand what’s really going on

✔️ Label the problem more clearly

✔️ Feel seen and understood

✔️ Decide whether they want further support

What a Custom GPT Lead Magnet IS NOT

❌ A replacement for the coach or consultant

❌ A clone of the coach’s entire brain (“KarlBot”)

❌ A therapy session, diagnosis tool, or advice engine

❌ A general AI chat trained on the internet

❌ A promise of outcomes

If built correctly, it should increase desire for human support, not reduce it.

Key Distinction

The GPT handles orientation and clarity.

The human handles nuance, accountability, and change.

EXAMPLE

Transformation / Habit Coach

Audience:

Senior professionals under chronic stress

Problem:

Using alcohol to switch off in the evenings

GPT Role:

Helps the user understand the stress → relief loop, name triggers, and explore low-friction alternatives — without judgement or pressure to quit.

Why it works:

Private, anonymous, reflective — ideal for shame-sensitive topics.

EXAMPLE

Business Coach

Audience:

Coaches getting leads but not converting

Problem:

“I don’t know why calls aren’t turning into clients”

GPT Role:

Walks the user through recent calls, helps spot patterns, and identifies one improvement area.

Why it works:

Personalised analysis beats generic sales PDFs.

EXAMPLE

Leadership Coach

Audience:

New managers

Problem:

Avoiding difficult conversations with team members

GPT Role:

Helps the user clarify what needs to be said, why it feels hard, and what outcome they actually want.

Why it works:

Low-pressure rehearsal before seeking live support.

EXAMPLE

Therapist (Non-Clinical)

Audience:

Burnt-out professionals

Problem:

Feeling constantly “on” even outside work

GPT Role:

Helps identify boundaries that have eroded and where pressure is coming from.

Why it works:

Guided reflection without diagnosis or treatment.

Narrow audience

Immediate problem

Short interaction 5-10 minutes

Builds readiness for human help

The ONE Audience with ONE Problem Philosophy

To prevent vague, bloated, or ineffective Custom GPT lead magnets

A strong Custom GPT lead magnet is built around:

ONE audience
ONE moment of pain
ONE clear job

Anything more reduces clarity and usefulness.

Why This Matters

Most weak lead magnets fail because they try to:

❌ Help too many people

❌ Solve too many problems

❌ Be “useful to everyone”

This creates:

❌ Generic advice, not tailored to the individual

❌ Low engagement

❌ No emotional connection

❌ No momentum toward action

What “ONE Problem” Really Means

A "problem" is not:

❌ Confidence

❌ Mindset

❌ Growth

❌ Clarity

A real problem is:

✔️ Time-bound

✔️ Felt in the body or mind

✔️ Something that shows up repeatedly

Examples:

"I don’t know how to switch off in the evenings without a drink"

"I freeze when I need to follow up a lead"

"I overthink pricing right before sending a proposal"

How This Applies to GPT Lead Magnets

A Customer GPT should:

✔️ Start where the person already is

✔️ Help with what’s happening right now

✔️ Avoid future-state coaching or long-term planning

This makes the interaction:

✔️ Safer

✔️ Shorter

✔️ More likely to be used

✔️ More likely to lead to trust

Rule of Thumb

If the problem:

Needs months of work

→ not a lead magnet GPT ❌

Requires medical/clinical intervention

→ not a lead magnet GPT ❌

Can be helped with reflection, reframing, or guided decisions

→ good fit for a lead magnet GPT ✔️

Is a Custom GPT Lead Magnet Right for Me?

A calm fit-check that decides if a Custom GPT lead magnet suits your audience and, if so, defines the one problem it should address for your leads/clients.